Question 1

How long does verification take?

Accepted Answer

2-4 weeks typically. Google reviews your documentation, runs background checks, and verifies licenses/insurance. We can't speed this up, but we help ensure your application is complete to avoid delays.

Question 2

What if I get an invalid lead?

Accepted Answer

You can dispute leads directly in the LSA dashboard. Common valid disputes: wrong service area, not the type of service you offer, spam/robocall. Google reviews disputes within 3-5 days and refunds valid ones.

Question 3

How do I rank higher in Local Service Ads results?

Accepted Answer

Google ranks based on: proximity to searcher, review ratings, response time, Google Guaranteed status, and budget. We optimize all controllable factors.

Question 4

Can I pause Local Service Ads?

Accepted Answer

Yes, but we don't recommend it. Pausing hurts your ranking when you restart. Better to reduce budget during slow periods.

Question 5

What's the difference between Local Service Ads and Google Ads?

Accepted Answer

LSA = Pay per lead, top placement, limited to eligible industries, less control, Google trust badge. 
Google Ads = Pay per click, below LSA, any industry, full control, no trust badge. Most successful businesses run BOTH.

Question 6

Do I have to respond immediately to Local Service Ads leads?

Accepted Answer

Yes. Response time heavily impacts your ranking. Google tracks how quickly you respond. Aim for under 5 minutes. Slow response = lower rankings = fewer leads.

Question 7

What if the business doesn't have 5 star reviews?

Accepted Answer

You can still use LSA, but reviews impact ranking. We recommend starting a review generation campaign alongside LSA to improve positioning over time.

Get More Local Customers with

Local Services Ads

What Is Included?

Results To Expect

Cost Per Lead By Industry

Pricing & Investment

What You Need?

Getting Started

Common Questions