Local Services Ads put your business above ALL other search results with Google's trust badge. Pay per qualified lead, not per click. Only for verified local service businesses.
2-4 weeks typically. Google reviews your documentation, runs background checks, and verifies licenses/insurance. We can't speed this up, but we help ensure your application is complete to avoid delays.
You can dispute leads directly in the LSA dashboard. Common valid disputes: wrong service area, not the type of service you offer, spam/robocall. Google reviews disputes within 3-5 days and refunds valid ones.
Google ranks based on: proximity to searcher, review ratings, response time, Google Guaranteed status, and budget. We optimize all controllable factors.
Yes, but we don't recommend it. Pausing hurts your ranking when you restart. Better to reduce budget during slow periods.
LSA = Pay per lead, top placement, limited to eligible industries, less control, Google trust badge.
Google Ads = Pay per click, below LSA, any industry, full control, no trust badge. Most successful businesses run BOTH.
Yes. Response time heavily impacts your ranking. Google tracks how quickly you respond. Aim for under 5 minutes. Slow response = lower rankings = fewer leads.
You can still use LSA, but reviews impact ranking. We recommend starting a review generation campaign alongside LSA to improve positioning over time.
