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There was a time when “lead generation” meant manually pulling lists, cold calling at scale, and praying someone answered. Then came...

Let’s face it. Most leads don’t convert on the first touchpoint. Or the second. Or the third. That’s why lead nurturing isn’t just a...

For years, digital marketers have been laser-focused on one metric: the click. Entire funnels, budgets, and campaigns have revolved...