AD Vibrance at SBC Summit 2025: A Straightforward Recap

AD Vibrance attended SBC Summit 2025 in Lisbon, joining operators, vendors, and marketing teams from across the industry. Our goal was simple: meet partners, understand current challenges, and share how our work in lead generation, monetization, and funnel performance fits into what businesses need today.

SBC Summit brings together a concentrated group of companies that rely heavily on performance marketing. It’s one of the few places where conversations about acquisition costs, conversion efficiency, and long-term LTV actually matter in detail.

Participating allowed us to:

• Speak directly with decision-makers

• Compare industry needs with the services we provide

• Get a more accurate understanding of where budgets and priorities are shifting

What We Focused On During the Event

Lead Generation

We discussed practical ways to bring in qualified leads without inflating acquisition costs — an issue nearly every attendee mentioned.

Monetizing Existing Leads

Many companies are looking to increase LTV rather than chase volume.

We presented how we help clients get more value from the leads they already have through better segmentation and automated flows.

Funnel Structure & Optimization

There was strong interest in how we build funnels that function clearly from capture to conversion. Most teams want fewer steps, less friction, and better tracking, not bigger funnels.

Insights From the Summit

A few patterns were consistent across conversations:

• Companies want predictable results, not experiments

• Funnels are becoming simpler and more direct

• AI is being implemented for practical tasks, not buzz

• Teams are trying to reduce waste in their acquisition spend

• Collaboration now starts around data, not broad marketing ideas

These insights align closely with the direction AD Vibrance is already taking.

Conversations & Connections

We met with a wide range of businesses, from operators to service providers, and covered everything from acquisition challenges to backend funnel issues. The meetings were productive and helped us understand how our services can be applied more precisely in this space.

If we didn’t manage to meet at the event, we’re open to continuing any of these discussions.

Looking Ahead

SBC Summit 2025 was a useful checkpoint for AD Vibrance. It validated the problems we solve, clarified where the industry is moving, and gave us clear input for the next stage of our work.

We appreciate everyone who took the time to speak with us and look forward to building on the conversations that started in Lisbon.